Marketing in Practice (C008) is an Enrichment Programme Unit for students studying marketing at all levels and all those who will come in contact with clients in their future jobs and professional carriers.
This unit is also of particular interest to students taking other business subjects. All students interested in this unit are welcome to join.
Learning Outcomes
By the end of this unit, students should be able to:
- better understand the role of Marketing and that of practitioners in the field
- get more examples of marketing in practice, supporting and building on the examples discussed in class
- get a better understanding of the role of marketing in society.
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21st century skills addressed in the unit:
- Cultural & Civic literacy
- Critical thinking
- Creativity
- Communication
- Collaboration
- Curiosity
- Initiative
- Persistence
- Adaptability
- Leadership
- Social & Cultural awareness
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Duration and frequency of sessions
1 hour every fortnight between January and May
Total duration of the EPU
10 hours
Proposed day and time
To be announced at a later stage by the Marketing Subject Coordinator as it depends on the availability of the guest speakers.
Marks earned
Maximum marks possibly earned in this EPU: 5 marks
Further details
The unit involves an introductory session, eight presentations by Marketing/Business practitioners/guest speakers and a final evaluation session.
Motivation and commitment expected out of all participants.
Students who join are expected to attend and interact.
Participants are expected to provide feedback and an evaluation of the programme.
Additional benefits
Exposure to practical examples related to marketing and business which can be used by Business students in essays/assignments/examinations.
Conditions
- Registration is on a first come first served basis.
- Students must be motivated and interested in the sessions.
Registration/Participation fees
No registration/participation fees are required.
EP Coordinators
Mr Stefan Schembri and Ms Charmaine Sciberras
